Brand Carpenter is a Creative Director/Director from Southern California, currently based in SLC, Utah. He has a multidisciplinary approach to brand strategy, creative direction, and campaign development. Brand is drawn to brands, projects, and collaborators with shared obsessions in culture & community, research & development, and art & design. He deliberately keeps his methodology non-formulaic and unfocused.
Unknown Exit
The Kind of Man Who
Terry Urban Collection
High Vibrancy
The Garage
Credits: Creative Director: Brand Carpenter; Director: Brand Carpenter; Producer: Kasey Feller; Cinematography: Bentley Rawle; Photography: Yacob; Edit: Sam Goold; Brand Director: Carson Kofford; Score: Mason Winter
Wasatch makes things that feel like they’ve always been there. Not styled to look old, but built to feel remembered. With the launch of their first true cut-and-sew t-shirt, we set out to create a campaign that would pay homage to the heritage of the plain white tee, while also introduce a modern take on a classic.